Power of Habit: Why we do what we do (#15)

The title of the Power of Habit says it all – habits are powerful, and  author Charles Duhigg explores how habits affect individuals, companies and societies, and how they can be changed. “Most of the choices we make each day may feel like the products of well-considered decision making, but they’re not. They’re habits. And though each habit means relatively little on its own, over time, [they] have enormous impacts on our health, productivity, financial security and happiness.” (p.11) While a lot of Amazon readers found the book to be redundant and many were disappointed that it’s not actually a self-help book, I found all of the anecdotes and research about habits to be fascinating. So  fascinating, in fact, that I’ve already repeated a number of Duhigg's anecdotes to others.

In the book, a habit loop seems a pretty simple thing, composed of three things: a cue, a routine and a reward. What separates a habit (a must-do) from a routine (should-do) is a craving. The person has to want the reward badly enough so that when he/she sees the cue, he/she will act automatically in terms of the habit that’s already been created. So, for example, you may not actually want the donut in the break room, but when you see it, your mind automatically associates it with the reward (sugar high!) and the craving drives you to eat it. If you want to change this habit, you have to really look at your behavior and figure out the cue and reward. (All of this is pretty hard work, which I thought was understressed -- in the appendix, one of the researchers notes that some simple habits, like nail biting and stuttering, can be changed using this Simplified Habit Reversal, but those with more serious habits, like smoking, gambling and depression, need cognitive behavior therapy, which requires more a intensive intervention.)

The first section of the Power of Habit was the most convincing -- it was pretty easy to understand and recognize how an individual's habit loop works. I thought the book went a little off the rails in the second section -- which examined a company's habits -- and I was completely unconvinced in the third section, about social movements. I didn't buy that the things he called habits were, in fact, habits. (In regards to companies, he talked about how truces between departments allowed them to get on with work, but it seemed to be more about relationships; in terms of the civil rights movement, his examples seemed more to reflect relationships and peer pressure.)

But the book ends on an interesting note, about how the brain activity of, say, compulsive gamblers and people who suffer from sleep terrors (or those on certain medications) look the same, and yet we don’t hold them equally accountable for their actions. Is that right? On the one hand, we have this socially accepted view of the individual, who is completely responsible for his/her conscious choices – but the point of the book is that the primitive parts of the brain take over when it comes to habits. It made me think, which is all that I really ask. So, despite some flaws, I can say that I did enjoy the Power of Habit, and I would definitely recommend it.